Evaluation of the strategies and performance of low ROI market share leaders

1 April 1983

journal article
Published by Wiley in Strategic Management Journal

Vol. 4 (2), 123-135
https://doi.org/10.1002/smj.4250040204

Abstract

This study examines the strategies of 41 businesses which are market share leaders, but have poor performance. Hypotheses are tested relating to market stability and product demand characteristics, as well as organizational commitments and competitive strategies.

Keywords

MARKET SHARE
SHARE LEADERS
POOR
ROI
COMPETITIVE
PERFORMANCE OF LOW
STRATEGIES AND PERFORMANCE
PRODUCT DEMAND

This publication has 3 references indexed in Scilit:

Strategies of effective low share businesses
Strategic Management Journal, 1981
Structural Factors in the Exit Decision Within Declining Businesses.
Academy of Management Proceedings, 1980
Analysis of Stability and Change in Market Shares
Journal of Political Economy, 1963

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