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Implementing and Measuring the Effectiveness of Internal Marketing.
Home
Publications
Implementing and Measuring the Effectiveness of Internal Marketing.
Implementing and Measuring the Effectiveness of Internal Marketing.
Ian N. Lings
Ian N. Lings
RB
Roger F. Brooks
Roger F. Brooks
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1 May 1998
journal article
Published by
Taylor & Francis
in
Journal of Marketing Management
Vol. 14
(4)
,
325-351
https://doi.org/10.1362/026725798784959426
Abstract
No abstract available
Cited by 69 articles