Post-purchase strategy: A key to successful industrial marketing and customer satisfaction
- 31 March 1995
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 24 (2), 91-98
- https://doi.org/10.1016/0019-8501(94)00036-v
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The Commitment-Trust Theory of Relationship MarketingJournal of Marketing, 1994
- Organizations buying in new task and rebuy situationsIndustrial Marketing Management, 1979
- A General Model for Understanding Organizational Buying BehaviorJournal of Marketing, 1972