Most of the present impediments to the rational use of the nuclear option have their roots in the reactor safety issue. The approach taken to satisfy the escalating safety concerns has resulted in excessively complex and expensive plant designs but has failed to create public confidence. This paper describes a new approach based on the principle of Process Inherent Ultimate Safety (PIUS). With the PIUS principle, ultimate safety is obtained by guaranteeing core integrity under all credible conditions. This is accomplished on the basis of the laws of gravity and thermohydraulics alone, interacting with the heat extraction process in an intact or damaged primary circuit, without recourse to engineered safety systems that may fail or dependence on error-prone human intervention. Application of the PIUS principle to the pressurized water reactor involves a substantial redesign of the reactor and primary system but builds on established PWR technology where long-term operation is needed for verification.