Measurement of Gratifications
- 1 January 1979
- journal article
- Published by SAGE Publications in Communication Research
- Vol. 6 (1), 54-73
- https://doi.org/10.1177/009365027900600104
Abstract
Various operational problems confronting researchers working in the area of media gratifications are discussed. Strategies are delineated and difficulties inherent in each detailed Data from four studies are presented to provide solutions to some of these problems.Keywords
This publication has 3 references indexed in Scilit:
- Decline and Fall At the White HouseCommunication Research, 1977
- Two Tests of Media Gratifications: Watergate and the 1974 ElectionJournalism Quarterly, 1976
- On the Use of the Mass Media for Important ThingsAmerican Sociological Review, 1973