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Findings of the Harvard Study on the Economic Effects of Advertising
Home
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Findings of the Harvard Study on the Economic Effects of Advertising
Findings of the Harvard Study on the Economic Effects of Advertising
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Neil H. Borden
Neil H. Borden
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1 April 1942
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 6
(4)
https://doi.org/10.2307/1246089
Abstract
No abstract available
Keywords
HARVARD STUDY
ECONOMIC EFFECTS
EFFECTS OF ADVERTISING
FINDINGS OF THE HARVARD
Cited by 10 articles