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Observations: Building Brand Equity by Managing the Brand's Relationships
Home
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Observations: Building Brand Equity by Managing the Brand's Relationships
Observations: Building Brand Equity by Managing the Brand's Relationships
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Max Blackston
Max Blackston
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1 November 2000
journal article
Published by
WARC Limited
in
Journal of Advertising Research
Vol. 40
(6)
https://doi.org/10.2501/jar-40-6-101-105
Abstract
No abstract available
Cited by 133 articles