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Management Science in Industrial Marketing
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Publications
Management Science in Industrial Marketing
Management Science in Industrial Marketing
FW
Frederick E. Webster
Frederick E. Webster
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1 January 1978
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 42
(1)
,
21
https://doi.org/10.2307/1250324
Abstract
No abstract available
Keywords
MANAGEMENT SCIENCE IN INDUSTRIAL MARKETING
Cited by 45 articles