The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Top Cited Papers
- 1 October 2007
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 34 (3), 301-314
- https://doi.org/10.1086/519499
Abstract
Why is America a land of low-calorie food claims yet high-calorie food intake? Four studies show that people are more likely to underestimate the calKeywords
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