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Marketing Decision-Information Systems: An Emerging View
Home
Publications
Marketing Decision-Information Systems: An Emerging View
Marketing Decision-Information Systems: An Emerging View
DM
David B. Montgomery
David B. Montgomery
GU
Glen L. Urban
Glen L. Urban
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1 May 1970
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 7
(2)
,
226
https://doi.org/10.2307/3150113
Abstract
No abstract available
Keywords
EMERGING VIEW
INFORMATION SYSTEMS
MARKETING DECISION INFORMATION
Cited by 28 articles