A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes
Open Access
- 1 August 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 6 (3), 291-300
- https://doi.org/10.1177/002224376900600304
Abstract
This article demonstrates the application of simultaneous equation regression methods in analyzing limited time series data for sales and advertising. In testing a model with sales and advertising relationships for filter and non-filter cigarette brands, we could not reject a model in which the advertising elasticity for filter brands is substantially greater than that for nonfilter brands.Keywords
This publication has 10 references indexed in Scilit:
- On the Application of the Identifiability Test Statistic in Predictive Testing of Explanatory Economic ModelsThe Indian Economic Journal, 1966
- Short Term Price and Dealing Effects in Selected Market SegmentsJournal of Marketing Research, 1965
- Estimating the Effectiveness of Advertising: Some Pitfalls in Econometric MethodsJournal of Marketing Research, 1964
- Advertising and CigarettesJournal of Political Economy, 1962
- The Demand for Branded Goods as Estimated From Consumer Panel DataThe Review of Economics and Statistics, 1962
- Brand Choice as a Probability ProcessThe Journal of Business, 1962
- Advertising Effectiveness, Brand Switching and Market DynamicsJournal of Industrial Economics, 1961
- An Operations-Research Study of Sales Response to AdvertisingOperations Research, 1957
- A Theory of Demand with Variable Consumer PreferencesEconometrica, 1956
- Composite Commodities and the Problem of Index NumbersEconometrica, 1936