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TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
Home
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TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
MG
Marvin E. Goldberg
Marvin E. Goldberg
GG
Gerald J. Gorn
Gerald J. Gorn
WG
Wendy Gibson
Wendy Gibson
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1 September 1978
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 5
(2)
,
73-81
https://doi.org/10.1086/208717
Abstract
When offered a choice of highly sugared or more wholesome snack and breakfast foods, first graders' choices reflected their TV exposure experience. T
Keywords
CHILDREN'S
PUBLIC SERVICE
BREAKFAST FOODS
SUGARED
SNACK AND BREAKFAST
ADVERTISED
TV MESSAGES
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Open Access
Cited by 124 articles