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Measures of Interviewer Bias and Variance
Home
Publications
Measures of Interviewer Bias and Variance
Measures of Interviewer Bias and Variance
BB
Barbara Bailar
Barbara Bailar
LB
Leroy Bailey
Leroy Bailey
JS
Joyce Stevens
Joyce Stevens
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1 August 1977
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 14
(3)
,
337
https://doi.org/10.2307/3150772
Abstract
Two studies of interviewer bias and variance are reported. One is a controlled experiment which yielded estimates of interviewer variability. The other, in whic...
Keywords
INTERVIEWER BIAS
YIELDED ESTIMATES
VARIANCE TWO
CONTROLLED EXPERIMENT
TWO STUDIES
INTERVIEWER VARIABILITY
WHIC
BIAS AND VARIANCE
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Cited by 29 articles