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An Exploratory Assessment of Situational Effects in Buyer Behavior
Home
Publications
An Exploratory Assessment of Situational Effects in Buyer Behavior
An Exploratory Assessment of Situational Effects in Buyer Behavior
RB
Russell W. Belk
Russell W. Belk
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1 May 1974
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 11
(2)
,
156
https://doi.org/10.2307/3150553
Abstract
No abstract available
Cited by 247 articles