Abstract
HEALTH promotion has become the focus of much interest in the field of health service planning. Related to this, expectations have developed in terms of the performance of health education/pro motion services. There has been an ominous tend ency for these expectations to fail to recognise important developments in health promotion theory and practice, and for unrealistic outputs to be sought from historically inadequate levels of input. In this paper a case is made for placing input demands and targets first, and for assessing performance in relation to quantitatively and qualitatively appropri ate pre-stated objectives.

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