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Redesigning product lines with conjoint analysis: How sunbeam does it
Home
Publications
Redesigning product lines with conjoint analysis: How sunbeam does it
Redesigning product lines with conjoint analysis: How sunbeam does it
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1 June 1987
journal article
Published by
Wiley
in
Journal of Product Innovation Management
Vol. 4
(2)
,
120-137
https://doi.org/10.1016/0737-6782(87)90057-9
Abstract
No abstract available
Keywords
CONJOINT ANALYSIS
SUNBEAM
PRODUCT LINES
REDESIGNING PRODUCT
LINES WITH CONJOINT
Cited by 45 articles