Television uses and gratifications: The interactions of viewing patterns and motivations
- 1 January 1983
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 27 (1), 37-51
- https://doi.org/10.1080/08838158309386471
Abstract
This secondary analysis of television viewing motivations and patterns located two television user types: (1) users of the television medium for time consumption and entertainment; and (2) users of television content for nonescapist, information seeking.Keywords
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