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Consumer Resource Allocation Models at the Individual Level
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Consumer Resource Allocation Models at the Individual Level
Consumer Resource Allocation Models at the Individual Level
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Richard R. Batsell
Richard R. Batsell
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1 June 1980
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 7
(1)
,
78-87
https://doi.org/10.1086/208795
Abstract
A methodology for the derivation of individual-level resource allocation functions is described. This methodology can be used to derive individual-le
Keywords
RESOURCE ALLOCATION
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Open Access
Cited by 20 articles