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More Information is Better: A Reevaluation of Jacoby, Speller and Kohn
Home
Publications
More Information is Better: A Reevaluation of Jacoby, Speller and Kohn
More Information is Better: A Reevaluation of Jacoby, Speller and Kohn
JR
J. Edward Russo
J. Edward Russo
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1 December 1974
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 1
(3)
,
68-72
https://doi.org/10.1086/208601
Abstract
A reanalysis of the data of Jacoby, Speller and Kohn (1974a) shows that, in their experimental situation, consumers both wanted and benefited from more information. This analysis conflicts with the authors' conclusions.
Keywords
EXPERIMENTAL
CONFLICTS
REANALYSIS
SPELLER
WANTED
KOHN
1974A
REEVALUATION OF JACOBY
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Cited by 58 articles