The affiliation motive and perceptual sensitivity to faces.

Abstract

An attempt was made to predict from imaginative measures of the affiliation motive the frequency with which S selects human faces from similar but non-human figures in a perceptual task. The Ss were 93 male undergraduates who responded to pictures with imaginative stories scored for n Affiliation. A month later they were introduced to the perceptual task which required that they state which of 4 figures flashed on a screen was clearest, all stimuli being below the recognition threshold. On each trial 1 of the 4 stimuli was a face and the others were similar but affiliation-neutral. Ss high in n Affiliation recognized faces significantly more frequently than those low in n Affiliation. Thus, the predicted relationship between motivation and the perceptual selection of motive-relevant stimuli was supported.