Five combinations of diluent, salt concentration of medium, and incubation temperature have been used to study the bacterial content of curing pickles used for making Wiltshire bacon. On representative pickles from 16 plants the highest mean count was on 10% salt agar (brine dilution) incubated at 20 °C. The lowest count was on nutrient agar incubated at 37 °C. Counts on media containing no salt, 4% salt, and 10% salt (water dilution) with incubation at 20 °C. gave intermediate values. Counts on spent pickles were higher than on cover pickles. Pump pickles showed a surprisingly high number of organisms.The analytical error attributable to diluting, plating, and counting was relatively small compared with the other sources of variance. Under certain conditions the error of sub-sampling a small jar of pickle exceeds the error between replicate plates. Sampling and sub-sampling errors were therefore the primary factors limiting the precision of the determinations.Statistical analysis of the results showed that the differences in numbers observed by the different methods were highly significant for all pickles from 16 plants, and that the bacterial content of the pickles from the different plants differed significantly over all media. The number of bacteria observed by the different methods was usually correlated, i.e., pickles from a plant showing a high count by one method usually showed a high count by the other methods and vice versa. Nevertheless, it was possible to demonstrate a significant differential response of the bacteria in cover and spent pickles to the different growth conditions used. This suggests qualitative differences in the flora of the pickles. Of the several growth conditions tested, nutrient agar at 20 °C. and 10% salt agar with brine dilutions appear to be the most suitable for demonstrating differential responses attributable to qualitative differences between the flora of different pickles.