The Gods and Goddesses: Personifying Social Life in the Age of Organization

Abstract

All social life is underpinned by the activation of archetypal processes. These processes are understood here as representing the gods and goddesses, as they have been conceived by mankind since antiquity. This is not a religious but a psychological account of those energies which emerge from the collective unconscious and dictate the form of the world as we understand it. The pantheon of gods and goddesses as found in Greek myth is used to describe the represen tation of 'divinities' as they are 'worshipped' in the age of organization. Those gods and goddesses who seldom appear on the corporate Mt. Olympus, but who are sorely needed to address a staleness in the experience of organizational life, are briefly reviewed.