Abstract
Ethnographers have noted the coexistence of a social stratification system and egalitarian beliefs in rural Appalachian communities. For most local people, the conflict inherent in these two perspectives is balanced by community norms that call for informality in personal interactions and modesty in displaying one's status. The assignment of social position is thus unspoken but understood. A study of low‐status women in a rural, Appalachian community found that the women strongly believe in the egalitarian ethic. These same women speak, however, of numerous interactions with higher‐status persons, which result in feelings of being put down, ignored, undervalued, or insulted. The low‐status women revealed their strategies for confirming their view of the world and maintaining their self‐esteem in the face of these insults to self. They tell their stories to sympathetic listeners, apply negative labels to the offenders, and seek out higher status champions. The women's search for economic resources for their families does bring them into frequent contact with higher status persons and renders them continually vulnerable to perceived social insults.

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