Market-Driven Versus Driving Markets
Top Cited Papers
- 1 January 2000
- journal article
- research article
- Published by Springer Nature in Journal of the Academy of Marketing Science
- Vol. 28 (1), 45-54
- https://doi.org/10.1177/0092070300281005
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
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