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Word-of-Mouth Communication by the Innovator
Home
Publications
Word-of-Mouth Communication by the Innovator
Word-of-Mouth Communication by the Innovator
JE
James F. Engel
James F. Engel
RK
Robert J. Kegerreis
Robert J. Kegerreis
RB
Roger D. Blackwell
Roger D. Blackwell
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1 July 1969
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 33
(3)
,
15
https://doi.org/10.2307/1248475
Abstract
No abstract available
Cited by 141 articles