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The anatomy of buzz: how to create word-of-mouth marketing
Home
Publications
The anatomy of buzz: how to create word-of-mouth marketing
The anatomy of buzz: how to create word-of-mouth marketing
ER
Emanuel Rosen
Emanuel Rosen
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1 June 2001
journal article
book review
Published by
SAGE Publications
in
Cornell Hospitality Quarterly
Vol. 42
(3)
,
7
https://doi.org/10.1016/s0010-8804(01)81017-x
Abstract
No abstract available
Cited by 52 articles