The article reports on specific ways in which strategic planning influences organizational effectiveness. The author focuses on discussing a research project which focuses on viewing the relationship between strategic planning and organizational effusiveness as a generic pattern of stimulus and response. The author goes on to describe the research model he used in his study. The study's findings have implications for business-related subjects including recourse management, production, and product life cycle. Variables such as sales growth and profitability were used to evaluate financial performance.