Identifying the Convenience-Oriented Consumer
Open Access
- 1 May 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (2), 179-183
- https://doi.org/10.1177/002224377100800204
Abstract
Convenience-oriented consumers currently comprise a substantial and growing market about which little is known. Convenience-oriented consumer typologies are identified for patterns of convenience food consumption and use of durable goods.Keywords
This publication has 1 reference indexed in Scilit:
- Measures of Association for Cross Classifications. II: Further Discussion and ReferencesJournal of the American Statistical Association, 1959