Unbundling of Industrial Systems
- 1 May 1990
- journal article
- research article
- Published by JSTOR in Journal of Marketing Research
- Vol. 27 (2), 123-138
- https://doi.org/10.2307/3172840
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional ChannelsJournal of Marketing, 1988
- A Reward/Measurement Model of Organizational Buying BehaviorJournal of Marketing, 1985