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Cultural Values Do Correlate with Consumer Behavior
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Publications
Cultural Values Do Correlate with Consumer Behavior
Cultural Values Do Correlate with Consumer Behavior
WH
Walter A. Henry
Walter A. Henry
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1 May 1976
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 13
(2)
,
121
https://doi.org/10.2307/3150845
Abstract
No abstract available
Keywords
CULTURAL VALUES
CONSUMER BEHAVIOR
VALUES DO CORRELATE WITH CONSUMER
Cited by 87 articles