Preventing Smoking: Evaluating the Potential Effectiveness of Cigarette Warnings
- 1 July 1992
- journal article
- research article
- Published by Informa UK Limited in The Journal of Psychology
- Vol. 126 (4), 371-383
- https://doi.org/10.1080/00223980.1992.10543370
Abstract
We examined the potential effectiveness of U.S. government cigarette warnings in preventing adolescent smoking. In Study 1, 112 seventh graders rated the effectiveness of four currently required warnings and four possible other warnings and answered questions about the meaning of certain words in the warnings. In Study 2, 115 seventh graders attempted to recall the four current warnings; in Study 3, 103 eighth and ninth graders read all eight warnings one day and tried to recall them the next day. In Study 4, 25 seventh graders participated in a focus session in which they discussed the effectiveness of each of the eight warnings. The results of the studies showed that the four different evaluation strategies had convergent validity and that two current warnings and two proposed warnings are significantly more potentially effective than the other two current warnings. Our results also provided information about why some warnings are more potentially effective than others.Keywords
This publication has 4 references indexed in Scilit:
- Perceived Believability of Warning Label Information Presented in Cigarette AdvertisingJournal of Advertising, 1988
- Effectiveness of cigarette advertisements on women: An experimental study.Journal of Applied Psychology, 1988
- Health warningsHealth Education Journal, 1985
- “WHAT DOES `HAZARD' MEAN?” A SURVEY OF SYDNEY SCHOOLCHILDRENThe Medical Journal of Australia, 1975