Components of Electoral Decision.

Abstract

What combination of forces elects a President? Each electoral decision releases a flood of interpretive comment about the conditions, circumstances, and causes which have influenced the result. A very great assortment of factors is examined and varying estimates are made of the responsibility of each for the outcome. Certainly, interpretations of the most recent presidential contest have shown the variety of ideas Americans bring to the analysis of their national elections. Mr. Eisenhower's victory has been attributed to the satisfactions engendered by national prosperity; to the anxieties raised by the threat of war; to the moods of racial, ethnic, or other groupings in the population; to the personal attractiveness of the winning candidate; to the conservative temper of the electorate; to the impact of various issues; to changing party loyalties; to the growth of suburbia; to the progress of an electoral cycle; to events and strategems of the nominating conventions and the campaign; to the influence of the press and of the other mass media. The list could be revised or lengthened in many ways.