Is purchasing management to buying as marketing is to selling?
- 1 December 1977
- journal article
- Published by Springer Nature in Journal of the Academy of Marketing Science
- Vol. 5 (1), 27-36
- https://doi.org/10.1007/bf02721996
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Marketing during Periods of ShortageJournal of Marketing, 1974
- Deepening the Concept of MarketingJournal of Marketing, 1973
- Broadening the Concept of MarketingJournal of Marketing, 1969