Analysing the models of space in three very different societies, i.e., the complex traditional society of India, representative of all similar societies of antiquity, the simple society of the Sudanese Dogon of southern Mali, representative of so-called primitive societies, and the complex ancient Greek society, the first ancient society that opened the way to Western thought, the text brings forth their acute differences to spatial models in modern and postmodern societies. The general cultural isotopies in the pre-capitalist models examined govern both semiotic spatial production and consumption. This symmetrical form of the communication circuit is lost in modern societies, while for postmodern space (which follows a variation of the culturalist model), the overriding isotopy is a constructed traditionality, that stresses nostalgia, pseudo-history and playfulness.