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Transitions in Preference over Time: The Effects of Memory on Message Persuasiveness
Home
Publications
Transitions in Preference over Time: The Effects of Memory on Message Persuasiveness
Transitions in Preference over Time: The Effects of Memory on Message Persuasiveness
JA
Joseph W. Alba
Joseph W. Alba
HM
Howard Marmorstein
Howard Marmorstein
Amitava Chattopadhyay
Amitava Chattopadhyay
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1 November 1992
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 29
(4)
,
406
https://doi.org/10.2307/3172707
Abstract
No abstract available
Cited by 16 articles