A number of different techniques were applied to measure carbon-black-surface reactivity and the level of black-polymer interaction in four different elastomer systems (SBR, IIR, NR, and NBR) representing differences in unsaturation, crystallinity and polarity. Known within-grade surface activity variations were based on partial graphitization of an N121-type carbon black. The surface activity of different black grades was studied as a function of variations in both surface area and DBPA. Direct measurements of carbon-black-surface reactivity were based on hydrogen analysis, SIMS, IGC, and moisture adsorption. In-rubber measurements included bound rubber, SIMS of cut surfaces, and an interaction parameter, σ/η, which is derived from the slope (σ) of the stress-strain curve at low elongations, and (η), the ratio of dynamic modulus (E′) at 1% and 25% DSA. The following trends were observed: 1. The σ/η values provided a good measure of black-polymer interaction in all four polymer systems for either the within-grade or across-grade comparisons. 2. Higher σ/η values were indicated for SBR and NBR, followed by NR and IIR in that order. 3. SBR indicated the greatest sensitivity for bound-rubber measurements in terms of distinguishing within-grade variations in black-polymer interaction, followed by IIR, NR, and NBR in that order. 4. Positive SIMS on dry carbon black indicates the presence of complex hydrocarbon structures suitable for chemical reactivity at the carbon-black surface. 5. SIMS analyses on the dry carbon blacks exhibited intensity variations in the negative hydrocarbon fragments which were in line with the within-grade variations in hydrogen content. 6. SIMS analyses on the cut-rubber compound surfaces showed overall variations in intensity which were proportional to the range and level of the bound-rubber measurements. The most meaningful variations were recorded for SBR and IIR. 7. Heats of adsorption derived from IGC measurements with different adsorbates showed an excellent correlation with black-polymer interaction for the within-grade studies. Measurements across grades did not correlate as well with the in-rubber measurements, but the best results were obtained using styrene as the adsorbate. 8. The within-grade moisture adsorption measurements showed excellent agreement with IGC and the other techniques for the N121 series of heat-treated carbon blacks.