Time and Accuracy Measures for Alternative Multidimensional Scaling Data Collection Methods
Open Access
- 1 May 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (2), 165-170
- https://doi.org/10.1177/002224377501200205
Abstract
The impact of stimulus set size and data collection methods on response accuracy and response time were investigated in an empirical study. Anchor Point collection techniques proved superior in reducing respondent time with no sacrifice in accuracy.Keywords
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