Multi-Attribute Utility Models: A Review of Field and Field-Like Studies

Abstract

This article contains a review of published field and field-like research studies concerned with the development and use of multi-attribute utility models. Since the clients or experimental subjects who participated in these studies were all occupationally experienced in making the utility judgments required of them, it is felt that these particular findings would be useful in the practice of management science. Multi-attribute utility models are models designed to obtain the utility of items or alternatives that must be evaluated on more than one criterion. The additive and multiplicative model forms are examined, and methods for estimating the model parameters are presented.