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Individual Differences and Marketing Decision Support System Usage and Satisfaction
Home
Publications
Individual Differences and Marketing Decision Support System Usage and Satisfaction
Individual Differences and Marketing Decision Support System Usage and Satisfaction
GZ
George M. Zinkhan
George M. Zinkhan
EJ
Erich A. Joachimsthaler
Erich A. Joachimsthaler
TK
Thomas C. Kinnear
Thomas C. Kinnear
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1 May 1987
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 24
(2)
,
208
https://doi.org/10.2307/3151510
Abstract
No abstract available
Cited by 41 articles