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Exploring Complex Decision Making Units: A New Approach
Home
Publications
Exploring Complex Decision Making Units: A New Approach
Exploring Complex Decision Making Units: A New Approach
RM
Rowland T. Moriarty
Rowland T. Moriarty
JB
John E. G. Bateson
John E. G. Bateson
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1 May 1982
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 19
(2)
,
182
https://doi.org/10.2307/3151618
Abstract
Though the concept of a multiperson decision making unit (DMU) has been widely accepted in principle, very few empirical studies have surveyed all members of th...
Keywords
MAKING UNITS
DMU
COMPLEX DECISION MAKING
DECISION MAKING UNIT
SURVEYED
MULTIPERSON
MEMBERS
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Open Access
Cited by 58 articles