Source loyalty in the freight transport market
- 1 January 1976
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 10 (1), 60-79
- https://doi.org/10.1108/eum0000000005038
Abstract
Suggests that source loyalty can be described as the preference of a buyer to purchase a product or service from the same source as previously. Investigates the case of freight transport. Reveals a high degree of loyalty among respondent firms, which is attributable to service quality.Keywords
This publication has 3 references indexed in Scilit:
- THE BEHAVIOUR OF INDUSTRIAL BUYERS IN THEIR SEARCH FOR SUPPLIERS OF MACHINE TOOLSJournal of Management Studies, 1974
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973
- The determinants of choice of supplier: a study of purchase behaviour for capital goodsEuropean Journal of Marketing, 1973