Attitude change through modification of attitude structure.

Abstract

183 experimental Ss were tested regarding their attitudes toward allowing Negroes to move into white neighborhoods, toward 25 values in terms of expected satisfaction from each, and toward the 25 values in terms of "allowing Negroes to move into white neighborhoods" would lead to or block attainment of the values both before and after a change procedure designed to increase the S''s awareness that non-segregation would lead to the attainment of four important values. The experimental procedure changed perceptions and attitudes toward Negro housing segregation in S''s with moderate initial attitude on the issue. Little attitude change was produced in extremely prejudiced and extremely nonprejudiced S''s.