Rankings
Publications
Search Publications
Cited-By Search
Sources
Publishers
Scholars
Scholars
Top Cited Scholars
Organizations
About
Login
Register
Home
Publications
Beyond the marketing concept
Home
Publications
Beyond the marketing concept
Beyond the marketing concept
RB
Roger C. Bennett
Roger C. Bennett
RC
Robert G. Cooper
Robert G. Cooper
Publisher Website
Google Scholar
Add to Library
Cite
Download
Share
Download
30 June 1979
journal article
Published by
Elsevier
in
Business Horizons
Vol. 22
(3)
,
76-83
https://doi.org/10.1016/0007-6813(79)90088-0
Abstract
No abstract available
Keywords
MARKETING CONCEPT
Cited by 115 articles