Managing brand equity: Capitalizing on the value of a brand name: David A. Aaker. New York: The Free Press, 1991. 299 pages, £24.95
- 31 March 1993
- journal article
- book review
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 10 (1), 105
- https://doi.org/10.1016/0167-8116(93)90037-y