HOW TO USE SPIRE: A SYSTEMATIC PROCEDURE FOR IDENTIFYING RELEVANT ENVIRONMENTS FOR STRATEGIC PLANNING

1 January 1980

journal article
review article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 1 (1), 32-45
https://doi.org/10.1108/eb038887

Abstract

Companies have been predicting marketing and economic conditions for years, but they lag behind in forecasting environmental changes that can have dramatic impact on their operations. SPIRE is a systematic approach to spotting coming problems, as a look at how one company put it to work indicates.

Keywords

PLANNING COMPANIES
DRAMATIC IMPACT
USE SPIRE
PREDICTING MARKETING
STRATEGIC PLANNING
SYSTEMATIC APPROACH
FORECASTING ENVIRONMENTAL
ECONOMIC CONDITIONS
WORK INDICATES

This publication has 2 references indexed in Scilit:

The use of multiple scenarios by U.S. industrial companies
Long Range Planning, 1979
Environmental scanning for corporate planning
Business Horizons, 1977

Cited by 27 articles