Strategic Roadmapping: A Workshop-based Approach for Identifying and Exploring Strategic Issues and Opportunities
- 1 March 2007
- journal article
- research article
- Published by Taylor & Francis in Engineering Management Journal
- Vol. 19 (1), 3-12
- https://doi.org/10.1080/10429247.2007.11431716
Abstract
Roadmapping has become one of the most widely used approaches for supporting innovation and strategy, at both firm and sector levels. A key benefit is the communication associated with the development and dissemination of roadmaps, particularly for aligning technology and commercial perspectives. This article presents a workshop-based method for supporting the identification and exploration of strategic issues and opportunities, as part of a “fast-start” approach for the rapid initiation of roadmapping. The approach has been tested in 28 applications, covering a broad range of organizational contexts. Details of the workshop approach and facilitation techniques are described.Keywords
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