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An Entropy Model of Brand Purchase Behavior
Home
Publications
An Entropy Model of Brand Purchase Behavior
An Entropy Model of Brand Purchase Behavior
JH
Jerome D. Herniter
Jerome D. Herniter
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1 November 1973
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 10
(4)
,
361
https://doi.org/10.2307/3149383
Abstract
No abstract available
Cited by 55 articles