The influence of managerial characteristics on different measures of export success
- 1 January 1987
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 3 (2), 145-158
- https://doi.org/10.1080/0267257x.1987.9964035
Abstract
This paper reports a small empirical investigation of the relationship between a selection of pertinent managerial characteristics and different measures of export performance. The results show that certain characteristics are associated with export success, in particular export growth and export profitability. The managerial implications of the findings are outlined and suggestions for future research are made.Keywords
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