Negro and white children's television program preferences

Abstract

A 1965 Journal article by James W. Carey, “Variations in Negro/White Television Preferences,”; aroused considerable discussion when it appeared. The following article is on a similar topic, using a different sample. Alan D. Fletcher earned his Ph.D. in Communication at the University of Illinois; this article is based on a section of his dissertation. He presently is associate professor of marketing at Illinois State University, Normal, Illinois.