Exploring User Behavior in Online Network Equilibrium Problems

Abstract

The availability of advanced traveler information systems technologies has provided opportunities for travelers to obtain online travel information and thereby improve their travel experiences. The resulting change in user behavior because of such information needs to be accounted for in traffic assignment models. A methodology that accounts for user recourse in the traffic assignment problem is proposed. This methodology accounts for the heterogeneity in user information perception by using a sequential form of logit model. Hyperpaths instead of elementary paths are used in this approach. A key difficulty in modeling online recourse in network assignment problems is in obtaining efficient hyperpaths. A methodology that uses a sequential form of logit model that obviates explicit enumeration of hyperpaths is proposed. Computational results from a hypothetical transportation network are presented to demonstrate the application of the proposed assignment approach.